Augmented reality and virtual reality have generated more hype than practical business uses so far, but all that is about to change, according to Nelson Kunkel, national design director for Deloitte Digital, a division of Deloitte Consulting LLP. Kunkel is one of the authors of...
Augmented reality may have an image problem, but it's making a strong comeback. In the near future, it's only going to get more important, too.
Source: Augmented Reality's About To Make A Big Comeback | Digital Trends...
The Covergirl BeautyU app is the latest to offer drugstore brand loyalists a chance to virtually try on products before they buy.
Source: With a new app, Covergirl places a bet on augmented reality for mass-market beauty - Digiday...
Yes, there's been an oversupply of hype and an undersupply of truly convincing use cases for enterprise deployment of augmented reality (AR) and virtual reality (VR). But in the coming year, we should see these technologies start taking hold in a meaningful way in our...
Ericsson roll out a new platform for TV networks using augmented reality to add to live sports broadcasts.
Source: Ericsson Piero Augmented Reality for sports |...